Recognizes an association for visionary innovation in use of digital technology to advance its mission. Trade, Donor and Professional Associations and Non-Profit Organizations and CVBs are automatically nominated for this award.
Criteria for Assessment:
The association will have a media plan in place that is updated as technology changes and opportunities arise.
The association must demonstrate website excellence as evaluated on characteristics such as immediacy of overview, timeliness of content, aesthetics, consistency, ease of navigation, internal search capabilities, opportunities for online engagement that invite members to collaborate and contribute, and integration with its other social media.
The association must have a solid social media presence (i.e., Facebook, LinkedIn, Twitter, etc.) to post timely, engaging messages that attracts a substantial number of “likes” and/or interaction.
The association has mobile apps featuring on-demand downloads and capabilities for members, supporters and stakeholders to engage the organization with immediacy; provide a hub for subject matter experts to provide educational blogs, podcasts, and videos; and electronically publishes articles and commentary to enhance its presence and market membership, fund development and events.
Past Recipients:
2020
Society:
St. George’s Society – https://www.stgeorgessociety.org/
2019
Trade:
interactive Advertising Bureau – https://www.iab.com
Donor:
Association of Junior Leagues International – https://www.ajli.org
Convention & Visitors Bureau:
Tourism Vancouver – https://www.tourismvancouver.com
2018
Trade:
Video Advertising Bureau (VAB) – http://thevab.com
Donor:
Leukemia & Lymphoma Society – https://lls.org
Professional:
Modern Language Association – http://www.mla.org
2017
Trade:
American Pet Products Association – http://www.americanpetproducts.org
Donor:
Friends of Hudson River Park – https://www.hudsonriverpark.org
Professional:
New York State Funeral Directors Association – http://www.nysfda.org
Convention & Visitor Bureau:
Discover Long Island – http://www.discoverlongisland.com
2016
Trade:
US Council For International Business – http://www.uscib.org
Donor:
SHARE – http://www.sharecancersupport.org
Donor:
Guide Dog Foundation & America’s VetDogs – http://www.vetdogs.org
Professional:
American Institute of Chemical Engineers – http://www.aiche.org
Convention & Visitor Bureau:
Greater Fort Lauderdale Convention & Visitors Bureau – http://www.sunny.org
2015
Trade:
Philadelphia Convention & Visitors Bureau – http://www.discoverphl.com
Donor:
National Medical Fellowships – http://www.nmfonline.org
Professional:
American Guild of Organists – http://www.agohq.org
2014
Trade:
American Chemistry Council – www.americanchemistry.org
Donor:
Girl Scouts of the USA – www.girlscouts.org
Professional:
American Group Psychotherapy Association – www.agpa.org
2013
Trade:
International Council of Shopping Centers – www.icsc.org
Donor:
American Cancer Society – www.cancer.org
Professional:
American Association of Advertising Agencies – www.aaaa.org
2012
Trade:
The Toy Industry Association – www.toyassociation.org
Donor:
American Heart Association. – www.heart.org
Professional:
Association for Behavioral & Cognitive Therapies – www.abct.org
2011
Trade:
Long Island Convention & visitors Bureau – www.discoverlongisland.com
Donor:
Guide Dog Foundation For The Blind, Inc. – www.guidedog.org
Professional:
American Society of Mechanical Engineers – www.asme.org
2010
Trade:
Risk and Insurance Management Society – www.rims.org
Donor:
American for the Arts – www.americansforthearts.org
Professional:
Public Relations Society of America – www.prsa.org
2009
Trade:
www.uscib.org
Donor:
www.usonyc.org
Professional:
www.ies.org
2008
Trade:
www.shirtsandties.org
Donor:
www.alzfdn.org
Professional:
www.nln.org
2007
1st Place:
92nd Street Y
2nd Place:
United States Tennis Association
3rd Place:
New York Academy of Medicine
2006
1st Place:
The Fashion Institute of Technology
2nd Place:
Wildlife Conservation Society
3rd Place:
Hadassah The Women’s Zionists Organization of America
2005
1st Place:
New York Botanical Gardens
2nd Place:
American Montessori Society
3rd Place:
Craft and Hobby Association
2004
1st Place:
Lincoln Center for the Performing Arts
2nd Place:
92nd Street Y
3rd Place:
American Society for Aesthetic Plastic Surgery
2003
1st Place:
American National Standards Institute
2nd Place:
The Museum of Modern Art
3rd Place:
Building Owners & Managers Association of New York
2002
1st Place:
Statue of Liberty – Ellis Island Foundation
2nd Place:
NAACP Legal Defense & Educational Fund
3rd Place:
Engender Health
2001
1st Place:
Magazine Publishers of America
2nd Place:
Long Island Convention & Visitors Bureau
3rd Place:
Worldwide Organization for Movement Disorders
2000
1st Place:
American Heart Association
2nd Place:
International Council of Shopping Centers
3rd Place:
Home Sewing Association
1999
1st Place:
American Association of Retired Persons
2nd Place:
Practicing Law Institute
3rd Place:
American Society of Association Executives